About A Steele Associates


ASASS was established in June 1998 and offers over thirty five years experience in the conduct of assignments across a wide range of general and senior management disciplines in credit management, operations, sales, marketing, administration/support and technology within the financial services and B2B services industries. Our expertise has developed particularly in the identification of individuals for start-ups or re-organisations and the subsequent culture development and change processes.

Specifically we have extensive experience in UK mortgage lending spanning the original MBS central lending businesses to sub prime lenders and latterly start-up fintech disruptor lenders in BTL, Bridging, 2nd Charge etc and related funding, ratings and servicing markets. Although our main business service is Search at C suite and senior managment operating levels we, after gaining the trust of Clients and in order to maintain continuity, also provide a consultancy service to manage the hiring of large volumes of people into underwriting, processing and/or administration, sales/telesales and business development functions.

Start-up skill sets and the necessary drive, dedication, pragmatism, flexibility and attitude of mind are the same regardless of industry or sector so our experience is and has been, readily transferable outside of  consumer and corporate financial services.

Although we continue to work with fintech lenders, in start and scale ups, we are in our 10th year of being a contracted PSL provider for Infosys BPM working on a wide range of UK/Europe BPO roles and operating levels including sales/marketing, influencer analyst relations, customer success and procurement /supply chain consultancy.

Since February 2026 we are a Partner with Key Talent Solutions - Financial Services developing the KTS UK market presence using previous in-depth UK consumer and corporate financial services experience to drive KTS presence in those and related markets.

ASASS is essentially a sole practitioner business that is of course technology aided but not technology dependent as we are of the firm belief that the current trend towards AI enhanced recruitment is certainly effective for high volume process driven needs, but is not a viable option for key hirings. AI is of course a boon to lead generation, research capability and candidate identification but cannot replace the core human skills imperative in talent identification, thorough interview and assessment of skill sets match to Client needs and culture that is critical to successful completions.

This is where absolutely where the ASASS in-depth knowledge and experience adds real value to the process and provides a timely sensibly priced ROI solution in all aspects of their key and all associated relationships.

ASASS has worked closely with Fortrum www.fortrum.com the specialist due diligence, analytics and advisory company. We drew on our established network and our deep experience of the UK mortgage and consumer finance markets to provide Fortrum with the depth and range of specialist experience and expertise it demanded to deliver its high quality, valued services. At the same time, through our association, we provided experienced underwriters, servicing specialists and other mortgage and consumer finance professionals with a wide range of opportunities to apply their skills on a variety of projects.

We were also a UK/Europe partner of EER Global www.eerglobal.com, handling multi-disciplinary assignments in a range of SAAS business disciplines, again largely in institutional or PE funded start-ups, in sales marketing, customer success, project management, big data and behavourial analytics, BPO, telecomms/mobile working on assignments in UK, EMEA, US and Far East. 

ASASS are partnered with Astral Recruitment a UK leading consumer finance/retail banking recruiter.

ASASS have also undertaken successful assignments in global 24/7 live chat/market research, global semiconductor high end technology design and manufacturing, leisure and hospitality, b2b software services providers and recyclable compostable packaging and UK/European  component distribution and logistics solutions.

ASASS also previously worked extensively with CPA Global, now Clarivate, the global market leader in legal process outsourcing solutions, intellectual property asset management and servicing.